Maison&Objet
veronica 18/12/2023

The light touch of Poliform

Poliform and Jean-Marie Massaud give concrete form to the concept of “lightness” in the Le Club chair. A contemporary archetype

All the elegance of the Poliform style, with the soft touch of Jean-Marie Massaud, in the design of the Le Club chair. The harmonious result of a long-term synergic collaboration between the company and the French designer, based on a shared, complementary vision of design. But the meaning of Le Club goes well beyond this. It represents a reinterpretation of an archetype from the past, namely the voluminous leather armchairs used in clubs during the 20th century. Massaud reworks this icon that is the epitome of a precise interior context (English clubs where gentlemen gathered to converse) and a precise target (prevalently male and elitist), but in a contemporary update.

The process starts with subtraction. The forms are softened, the volumes get lighter. The classic imaginary of the club chair loses its physical weight, becoming a sinuous profile traced in the air, and it also loses its “status” of open ostentation, rediscovering sensations of grave, fluidity and discretion. Le Club is thus the concrete embodiment of the concept of “lightness,” in its aesthetic and its character. With this renewed identity, it can easily enter hospitality and image spaces, and especially residential settings: living areas, lounge corners, or a refined night zone. With its nonchalant elegance, Le Club conserves its primary quality intact: that of a comfortable seat that creates a perfect alcove for resting, reading, entertaining guests, rediscovering personal wellbeing. All this is derived from just two parts: the structure (with a steel core) bends visibly to create the seat (padded with flexible molded polyurethane) and the armrests, like a single curved sheet, while the wide arched back takes part in the game of geometry with stylistic coherence. The covering in fabric or leather is not removable, but clings perfectly to the structure, emphasizing its shape.

This design approach is a demonstration of exceptional workmanship, driven by artisanal flair combined with technological and industrial processes. A balance always found in the creations of Poliform for the entire home, aimed at producing a simply elegant lifestyle, based on traditional know-how shifted into the contemporary world.

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