Alice Ceramica is not just a brand: it is a tale of material, hands and vision. It is the place where ceramics comes to life through ancient gestures and contemporary technologies, where each product is born from a thought and care that can be felt in touch and experience. Alice Ceramica is design emotion, it is the desire to transform the everyday object into an element of beauty and meaning. A philosophy that translates into projects of excellence, such as the Executive Spa Hotel in Fiorano Modenese, which chose the brand to define the bathroom environments of its 64 rooms and the gourmet restaurant EXÉ. A dialogue between production quality and architectural vision that results in a targeted selection capable of expressing style, comfort and innovation, and is embodied in the choice of the HIDE and FORM lines.
HIDE washbasins, with slim edges and balanced proportions, fit perfectly into the hotel’s refined style, while FORM sanitary ware, in a floor-standing version and glossy white finish, brings a balance of design and functionality to bathrooms. Elements that are attentive to aesthetics but also to functionality, as evidenced by the rimless system and Aliglaze+ treatment, as well as the Unified Water Label certification, confirming the commitment to sustainability.
From the essential and formal lines to the more functional aspects, the elements tell the story of a company in constant evolution, between research and innovation, as demonstrated by NUR, the collection of washbasins and sanitary ware from the brand that symbolizes Made in Italy manufacturing excellence. The latter represents an exercise in style and technique that finds its hallmark in the undercut-the negative curve that characterizes the profile of the products. A precise choice that entails a production challenge: in order to obtain the desired geometry, in fact, operators must intervene manually during demoulding, precisely removing the dowels from the mold. An ancient gesture, which gives the product a superior value. The result is an essential and avant-garde collection, where very thin edges of only 6 mm and rigorous geometries generate a refined and recognizable visual language.
The NUR proposal consists of a complete range: wall-hung and countertop washbasins in different sizes, a freestanding washbasin with a deep basin, and a pair of rimless sanitary fixtures, available in both floor and wall-hung versions. In addition, the floor-standing sanitary ware can be equipped with a translocated drain, a solution designed to adapt to pre-existing piping. All products are protected by the Aliglaze+ system, a special antibacterial glaze that guarantees hygiene and durability.
The collection also stands out for its chromatic richness: in addition to glossy white, it is available in ten Matt shades, four Lucide, four Materia and two Metalli finishes dedicated to the washbasins. A palette that allows you to customize environments with elegance and stylistic consistency. With NUR, HIDE and FORM, Alice Ceramica reveals how each element can transcend its intrinsic function and become a furnishing element.
Photo © Fabrizio Cicconi
