The relationship between Giorgio Armani and the table runs deep: it is an art form that goes far beyond the simple culinary experience. Simple, elegant and always impeccable – exactly like the Maison’s style. “I have always wanted the Armani brand to become a true lifestyle, centred on simplicity and elegance in every aspect,” stated Giorgio Armani. “Food, one of the most important elements of everyday life, could certainly not be excluded.” Naturally, this sphere – a cornerstone of Italian culture, just like fashion – became an integral part of the Group’s offering: first through a series of destinations where guests could experience cuisine according to the Armani vision, and later through a line entirely dedicated to the art de la table, bringing the brand’s refinement directly into the home.
Victoria by Armani/Casa
It was in 1998 that the Armani Group entered the world of hospitality and dining, opening its first venue in Paris. Since then, the project has expanded rapidly on an international scale and today includes 25 locations between Armani/Caffè and Armani/Ristorante, situated near Armani boutiques and within the Group’s hotel properties. The ambition was to create a complete high-end experience encompassing fashion, hospitality and gastronomy. A true lifestyle in every sense of the word, this vision finds its fullest expression in Armani/Casa, the reflection of Armani’s identity within the home.
Victoria by Armani/Casa
October by Armani/Casa
Arthur by Armani/Casa
The accessories collection plays a fundamental role in this philosophy. As an expression of the brand’s art of hospitality, it integrates seamlessly into interior settings, defining atmosphere and character while maintaining a strong dialogue with the inspiration behind the furniture collections. As a result, the mise en place takes on captivating forms, drawing inspiration from Art Deco, Eastern aesthetics and the natural world, bringing the Armani style to life in moments of conviviality, whether informal lunches or gourmet occasions. Following the latest tableware proposals unveiled during Milan Design Week as part of the new Origini collection – celebrating the Armani way of living – three new services now enrich the offering while perfectly extending its concept.
Victoria by Armani/Casa
Victoria stands out for the delicacy of its nature-inspired decoration and colour palette, combining white and sage green with genuine platinum details that add brilliance. It is a complete service comprising dinner plates, soup plates (in two sizes), serving and dessert plates, bread and cake plates, as well as oval trays and bowls (available in both large and small sizes). The collection is completed by a tea service.
Essential and sophisticated, Arthur elevates Armani style through pure forms and a pristine white finish that characterises the entire service. Only at the edge does the GA logo emerge, expressed through a subtle and refined three-dimensional decorative detail. The collection includes dinner, soup and fruit plates, together with coffee and tea services.
Arthur by Armani/Casa
October by Armani/Casa
Finally, October is distinguished by its landscape-inspired decoration in a soft blue hue. The motif fully adorns the dinner and bread plates, while on the soup plates it defines the raised rim. The collection is completed by serving and dessert plates. All three services are crafted from prestigious Limoges porcelain, renowned for its exceptional quality and brilliance. These new tableware collections complete a broader offering of furniture and accessories that pays tribute to Armani’s heritage, evoking its enduring roots and timeless design language.
